MITRACKS

MITRACKS

Bringing a new mobile music platform to life through animation and storytelling.

OVERVIEW
OVERVIEW

Created in 2015, MiTracks was a mobile music platform designed to help users discover, manage, and share music through a combination of mobile streaming, radio integration, and social features.

Developed during a period when digital music services were rapidly evolving, the platform introduced features that allowed users to identify songs heard on participating radio stations, build personal music libraries, and share music with friends. A unique feature called Thumpit enabled users to save tracks for later discovery without requiring an immediate purchase.

To support the product launch, an animated explainer video was developed to communicate the platform’s features and value proposition in a simple, engaging, and accessible way.

MY ROLE
MY ROLE

Concept Development
Creative Direction
Animation Production
Editor

KEY RESPONSIBILITIES
KEY RESPONSIBILITIES
  • Concept development and creative direction
  • Collaboration with copywriter on script development
  • Management of illustration and character design
  • Coordination of voice-over recording and music production
  • Storyboarding and animation planning
  • Motion graphics and scene animation in Final Cut Pro
  • Editing, sound integration, and final delivery
OUTCOME
OUTCOME

Delivered an animated explainer video that simplified a feature-rich music platform into a clear and engaging story, helping communicate the product’s value to potential users, partners, and stakeholders.

LET’S WORK TOGETHER

Available for consulting, freelance, contract and permanent creative opportunities.

Let’s talk.

Contact me: carel@careldebeer.co.za
Pretoria, South Africa

Get in touch

Scroll to Top