A decentralised marketplace for live music, ticketing and digital assets.
- Bookings
- Ticketing
- Marketing
- Merchandise
- Payments

At the same time, emerging technologies such as blockchain and decentralised identity systems introduced new ways to:
- Secure transactions
- Validate ownership
- Automate agreements
- Enable new forms of digital value exchange
The opportunity was to bring these elements together into a single, cohesive platform.
- Smart contracts automate bookings between artists, venues and promoters
- A real-time gig guide is automatically populated once agreements are secured
- Ticketing, merchandise and digital assets are managed within the same ecosystem
- Identity and ownership are validated through decentralised systems

Platform Overview
A simplified view of how GigSafe connects artists, venues and fans within a single ecosystem.

GigSafe integrates multiple layers into a single system.

Identity & Data
- Self-sovereign identity (SSI)
- Privacy-preserving data control
- Verified users and transactions
Booking & Contracts
- Smart contracts streamline negotiations and agreements
- Automated payments and revenue splits
Gig Guide
- Location-based discovery
- Auto-populated events
- Personalised recommendations
Ticketing & Access
- Secure digital ticketing
- Prevention of fraud and scalping
- Contactless access control
Marketplace
- Print-on-demand merchandise
- Digital collectibles and NFTs
- Resale and proof of ownership
- Creating a clear, modular platform structure
- Simplifying complex processes into intuitive user flows
- Developing a visual system that could scale across multiple touchpoints
- Balancing technical credibility with user-friendly design
- Gig guide and event discovery
- Artist and venue profiles
- Ticket purchasing and validation
- Marketplace for merchandise and digital assets
- User onboarding and identity management

- Mobile (iPhone)
- Tablet (iPad)
- Desktop environments


- A modular icon system representing different platform functions
- A bold, neon-inspired logo featuring a lightning bolt motif
- A visual language that reflected energy, connectivity and digital exchange


- dynamic
- contemporary
- rooted in music culture
- Conceptualised the GigSafe platform and ecosystem
- Defined the product structure and user flows
- Developed the brand identity and visual system
- Designed the UI/UX across multiple devices
- Created pitch material and platform communication
- Collaborated with developers during early-stage prototyping
- A fully developed platform concept and proof of concept
- A scalable system connecting artists, venues and fans
- A clear vision for a decentralised platform designed to remove friction from the live music ecosystem